Content marketing is all the rage – and yet it’s not a new marketing practice.
As you might have guessed, we recommend a strategic approach to marketing your business using content because high quality content takes time to produce…and if you’re going to spend that time, don’t you want to ensure it’s time spent effectively?
Producing great-looking, pretty content is one thing, producing beautiful content that actually does what you want it to do for your business – gets new clients, positions you as an expert and more – is quite another.
But let’s say you’ve crafted your strategy and now you’re looking for some creative ways to create amazing content…want to see some of the secret tools in our toolbox?
Check out these three wonderful content creation tools…
This is an iPad app (free) that helps you create beautiful-looking presentations quickly. The best bit?
It finds creative commons-licensed images for you (which is often the most time-consuming part of the process). Check out a presentation I made earlier.
This is a fun way to create the fancy-looking, animated videos – like the one you see on our home page. There’s a free version and the premium one lets you export HD quality videos, as well as create unbranded versions of your creations.
This is a handy tool to create smart-looking infographics – like this one I made earlier…